How does a web design company impacts digital marketing?



In layman terms, a website is a cluster of web pages under a single domain. For example when you visit a 'www.facebook.com', 'facebook.com' is the domain under which your profile's homepage is a web page. A website can contain millions of web pages.

With the advent of JIO in 2017, India witnessed new horizons in terms of internet data usage. Data usage saw an exponential growth of almost 9 times the data usage in 2016. This growth significantly altered the consumer behavior of Indian customers. According to reports most of the customers conduct an internet search before buying anything today. This makes the existence of an official Website imperative in nature. The technological part, as well as the aesthetic part of a website, influences the digital marketing side to a great extent. Thus, web development companies play a crucial role in Digital marketing. A web development company in Noida  is considered one of the top players in this field.

Hoardings, TVCs, ads tell a lot about your company but if you don't have a website in place then prospective clients searching for you over the internet will not be able to find any information about you and you will lose credibility and more importantly new clients. The landing page experience, the page loading time etc. impacts your page rank on Google. The aesthetic side of the website helps primarily in engaging the audience visiting the website, the more they stay on your website the more are the chances of you getting a good rank on the search engine. So, if you are planning on investing in a new website or updating your old one, website development services inNoida is the best place to start looking.

Your website is the home court of your business where you can tell the visitor your side of the story. A website helps in setting the tone for your brand. The colours used, the logo, the content of your website should be aligned with your brand image. This will help you to effectively communicate with your audience and set their perception towards your brand. Not only this, your social media feeders will also lead people to your website which will give you a lot of traffic which will finally lead to more brand recall and conversions. I guess, from this post it’s quite clear that website plays one of the crucial roles when it comes to digital marketing.

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