Online Marketing Strategies to Boost Online Sales in 2018?


Set up an online (marketing) strategy, how do you do that? A common mistake is that only one small part of online marketing is looked at: How do I get as many people as possible on my website. Visitors on the website are of course very important, but what you do with these visitors is just as important! A complete online strategy ensures that you can convert website visitors into loyal and paying customers. To set up an online marketing strategy we use the following steps:
One goal could be for example: In 2017 I want to get 40% more revenue from my website compared to 2016. To achieve this goal, it is necessary to set up a plan at strategic level that gives direction to your marketing activities. This strategy keeps you on track and ensures that you keep an overview of all the practical resources that you will use.

Other examples of (sub) goals for your online activities can be:

•           Collecting 15 new customers each month via the internet;
•           100 new subscriptions to my newsletter via my website;
•           Reduce my advertising costs by 15% in 2017;
•           My website visit is growing by 10% every month.

Strategy: A complete online marketing strategy with the SALE formula

The SALE formula is a model that helps to set up an online marketing strategy for your company. Every company in every sector can apply this strategy, because it is adaptable for every target group! A complete strategy for all your online activities consists of 4 phases:

Seduce - Seduce the target group

In this phase, searching internet users are tempted to your website via various channels. It is important to be present there, where your target group is located. With seductive texts, images or videos you grab the attention of your target group and make sure you stand out among the competition.

Activate - Activate visitors

When you generate visitors in the Seduce phase, it is important that your website converts these sales into leads. The vast majority (96%) of your visitors is not immediately ready to buy or enter into a contract. In the Activate phase it is all about collecting data from visitors, so that you can approach them again later. You have to think of for example an e-mail address or telephone number.

Liberate - Liberate leads of objections

During the purchase process it is very important to stay in the picture with a lead. Often leads are full of doubts about the added value of the product or service and they doubt between the different providers. In this phase you approach the leads with relevant messages to remove these doubts and convince them to choose your company. With the previously collected data you are able to segment leads and automatically send personalized messages! Leads that have shown an interest in product A, you approach with messages and arguments about product A. Leads interested in product B, show your messages about product B.

Engage - Connect customers to the brand

Existing customers must be cherished, because they are leads that can be stimulated for repeat purchases. To build a file with loyal customers, it is important to remain in contact after a purchase has been made. With relevant content you provide customers with updates, help and information that ensures that your company stays in the picture with the customer. With conversion-oriented campaigns, you ensure that customers make a purchase with you again, by making them an offer.

Resources:

Resources at your disposal for a successful online strategy To implement your marketing strategy and achieve your goals, you have many resources at your disposal. In order to set up a successful online strategy, it is very important that every phase is represented by the right resources. 

More Info Visit - www.leocadiatech.com

Comments

Post a Comment

Popular posts from this blog

Web Design & Development Company Noida

Image
To make a business ready for the digital marketing, web development plays a major role. Hence, it is important that one should select a responsible company who can serve the web development services in a proper manner. There is a web design company which is offering all the responsive features in their services and the name of that company is LeocadiaTech . For the physical presence in the market, every company do some tricks in which online marketing is one primary trick they are using. It is the method by which they are targeting lots of customers within short span of time. At Leocadia Tech , we know the importance of digital marketing and we are catering different benefits to serve our clients to make them the industry leaders. The websites are to be designed and developed keeping in mind about the changes and preferences of clients from time-to-time. This important aspect is what we are doing to make ourselves as the best Web development company Noida . Website is c
Read more

Why business consulting is important?

Image
Today, media and social media both has garnered and gained a lot of popularity. If one morning you wake up and find out that this so called social media has gone missing, you will go crazy – rather the entire world will go crazy. This is something that we all have become addicted to. But if this addiction is for the benefit then it is good. Online marketing has gained popularity in these recent years. So much has changed in the past decade. It is very much like us, the business has also grown ten folds in the recent years. Earlier where door to door marketing was considered as the only option; today social media has taken over as the best marketing tool for growing or commencing any business. Gone are the days where door to door marketing was the only option. Business consulting has become equally important. It is a coordinated marketing effort to reinforce the business goals using social media as the marketing platform. This depends on the increased and focused business to
Read more

Why Online Reputation Management Important for your Business?

Image
They say every business is only as good as its reputation. You might be a business tycoon, doing everything right to establish and grow your business but in this golden era of digitalization where everyone has the power to share their opinion on anything and everything, you need to keep a serious look out for what is being said about you over the internet. The only way out is Online Reputation Management. What is Online Reputation Management? In today’s Digital India most of the people tend to search a product or service online before purchasing it, what they find out from the search plays the most important role affecting the purchase decision. Online Reputation Management or ORM is a set of online strategies used to shape or influence the consumers' perception of a brand, organization or individual in a positive manner. It helps companies to alleviate negative public opinion and justify themselves to maintain their online goodwill. 4 reasons why Online Reputatio
Read more